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The Frutiger Metro Aesthetic In The Music Industry



 The Frutiger Metro aesthetic, characterized by its blend of glossy textures, abstract elements, and minimalist graphics, found a significant presence in the music industry during the mid-2000s to early 2010s. This aesthetic was particularly evident in album cover designs, creating a visual identity that resonated with the cultural landscape of that era.

In the case of Kanye West and Common, both influential figures in the hip-hop genre, their album covers during this period embraced the Frutiger Metro aesthetic, contributing to its popularity in the music industry.

1. **Kanye West - "Graduation" (2007):**



   Kanye West's "Graduation" album cover is an iconic example of the Frutiger Metro aesthetic. Designed by Japanese artist Takashi Murakami, the cover features a vibrant and stylized dropout bear against a bold, colorful background. The glossy and abstract nature of the design aligns with the characteristics of the Frutiger Metro aesthetic, capturing the zeitgeist of the mid-2000s.


2. **Common - "Finding Forever" (2007):**



   Common's "Finding Forever" album, released in the same year as Kanye West's "Graduation," also embraced the Frutiger Metro aesthetic. The cover, created by artist and designer KAWS, features a minimalist, almost abstract design with the artist's face obscured by graphic elements. The use of glossy textures and a flat design philosophy aligns with the broader visual language of the Frutiger Metro aesthetic.



These album covers not only reflected the design trends of the time but also contributed to the broader cultural impact of the Frutiger Metro aesthetic. The influence of this aesthetic extended beyond individual artists to become a defining visual language for an era in music, marking a unique convergence of graphic design and musical expression.

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